Selected work

Corporate Communications & Brand Reputation

Leading corporate communications and reputation-building initiatives across a multi-brand healthcare group. From strategic narratives and media relations to thought leadership, medical conferences and brand campaigns, connecting business priorities with expert voices and meaningful visibility.

Go-to-Market Strategy & Brand Launch

Developing the go-to-market strategy for an innovative longevity category in Croatia. From brand positioning, audience definition and marketing strategy to media planning, founder positioning, PR and the creative direction and execution of the launch event.

B2B Brand Positioning & Thought Leadership

Strengthening the market positioning of a leadership advisory consultancy through website messaging, executive positioning and strategic communications. Connecting thought leadership, media presence and digital content to build visibility among relevant business audiences.

Creative Event Concept & Production

Conceptualising and delivering a premium corporate event for 120 guests at Zagreb's Esplanade Hotel. From creative direction and event design to full production, guest experience and curated business media relations.

Sports Event PR & Media Relations

Providing strategic PR and media relations support for Donna Ladies Tennis Net and First Slam Kids. From media outreach and press conference coordination to targeted media placements and business forum moderation.

Brand Strategy, Naming & Identity

Building a premium hair and beauty brand from the ground up. From business objectives and strategic positioning to naming, verbal identity and creative direction of the visual identity, shaping a distinctive brand with a clear market proposition.