We bring clarity to brands, relevance to stories and purpose to communication.
Boutique. Founder-led. Strategically minded.
Our approach
We start by understanding the business behind the brand: its ambitions, challenges and the people it needs to reach.
From there, we shape a clear point of view, build a relevant brand and communication strategy and translate it into stories, content and experiences that make an impact.
Expertise
We define what makes a brand distinct.
Positioning · Brand development · Naming & verbal identity · Marketing & go-to-market strategy · Product launches
We connect business priorities with meaningful communication.
Corporate & brand communications · PR & media relations · Reputation · Stakeholder communications · Media strategy & investment planning
We position people, not just profiles.
Personal brand strategy · Founder & executive positioning · Thought leadership · LinkedIn & ghostwriting · Media & speaking
We make every channel work with purpose.
Digital marketing strategy · Social media management · Content & editorial direction · Digital campaigns & paid media · Influencer partnerships
We create experiences worth remembering.
Creative concepts & event design · Brand launches · Corporate events · Press trips · Event production & PR
Selected Work
Different contexts. A considered approach to each.
Corporate Communications & Brand Reputation
Leading corporate communications and reputation-building initiatives across a multi-brand healthcare group. From strategic narratives and media relations to thought leadership, medical conferences and brand campaigns, connecting business priorities with expert voices and meaningful visibility.
Go-to-Market Strategy & Brand Launch
Developing the go-to-market strategy for an innovative longevity category in Croatia. From brand positioning, audience definition and marketing strategy to media planning, founder positioning, PR and the creative direction and execution of the launch event.
B2B Brand Positioning & Thought Leadership
Strengthening the market positioning of a leadership advisory consultancy through website messaging, executive positioning and strategic communications. Connecting thought leadership, media presence and digital content to build visibility among relevant business audiences.
Creative Event Concept & Production
Conceptualising and delivering a premium corporate event for 120 guests at Zagreb's Esplanade Hotel. From creative direction and event design to full production, guest experience and curated business media relations.
Sports Event PR & Media Relations
Providing strategic PR and media relations support for Donna Ladies Tennis Net and First Slam Kids. From media outreach and press conference coordination to targeted media placements and business forum moderation.
In development / Upcoming
Brand Strategy, Naming & Identity
Building a premium hair and beauty brand from the ground up. From business objectives and strategic positioning to naming, verbal identity and creative direction of the visual identity, shaping a distinctive brand with a clear market proposition.
Founder
ECHO 360 was founded on more than two decades of experience across entrepreneurship, international business and brand communications.
Having built my own business and spent 15 years leading communications for international luxury brands, I understand both the commercial priorities behind a business and the work required to communicate them effectively.
Today, I bring that experience to ECHO 360, working directly with companies and leadership teams on brand strategy, communications and projects that require both strategic direction and reliable execution.
Ivana Petković Čevra
Founder, ECHO 360
Meet the founder ↗Contact